An email popped into our email boxes that caught our attention yesterday and so Wade and Greg decided to immediately setup a podcast with David Naffziger from They have a great new resource available to all existing customers. Their staff has been hard at work developing informational Affiliate Toolbar Profiles.

It’s the first release of a list of affiliate toolbars and what behavior they exhibit with your brand and affiliates. The list, as of today has 15 toolbars with a chart letting us know if they: hijack direct traffic, hijack affiliate links, hijacks paid/organic search and if any of them pose privacy risks for the end user. Wade and I agree this is a great resource to have and helps further educate merchants about what certain affiliates are capable of in their programs.

We are excited to see how this resource evolves. Learn more about BrandVerity by visiting them on Facebook.


Affiliate Juice Podcast 34

by admin on April 19, 2012

Wade Tonkin and Greg Hoffman are back with another hard hitting look at new programs launching on the ShareASale network. One of these days we’ll switch to a new network but they make it so easy to see and rank newly launched programs. We both seemed a little less “grumpy” this week and rolled through a handful of programs pretty quickly. So this episode is short and sweet.

Here is the list discussed as we look at programs started within the last 20 days:
Kiwi Crate – Best looking new program we’ve reviewed. Should be a gold mine for the right affiliates.
SleekHair – How did a new program hit the Top 100 PowerRank? We have an opinion…
GammonVillage – Nice game site with a Big phone number, could use some TLC.
Eco Nuts Soap – Launched on two networks, one we had never heard of. Should do well on ShareASale.
BladeHQ – A basic site that will do well, when they have a datafeed.
Black Socks – Need black socks? “Nichey”.
San Francisco 49ers Team Shop – Wade’s new project.
Music Box Attic – Greg’s new project.

Wade is the affiliate manager for Follow him on Twitter @affile8warrior. Greg Hoffman runs an award-winning affiliate program management agency and can be found on Twitter @akagorilla.


Wade Tonkin and Greg Hoffman come out swinging in this refurbished version of the Affiliate Juice Podcast. We have decided to be proactive in our assessments of affiliate programs and the surprise inspection is the new norm. If merchants want equal time, we will gladly record the next podcast with them as featured guests.

All Net Media – Highest EPC in our initial search. Constructive criticism on a program that looks like it could do high volume in the future.
N1 Wireless – Huge NoNos in this program. All kinds of madness.
PCS Outdoors 3 Phone numbers on the homepage? An affiliate with an affiliate program. Interesting model
Kigo Footwear Several leaks but with the right niche affiliates, this could be a great program.

Wade’s word of the podcast? disintermediation.

Contact us if you are interested in a review of your affiliate program.


Affiliate Juice 32 with Wade Tonkin

by admin on February 6, 2012

Wade Tonkin officially made his debut as the new co-host for the Affiliate Juice Podcast. Wade is the Affiliate Manager for, the biggest seller of licensed merchandise online.

We did a quick recap of our session at Affiliate Summit West with Jeremy Palmer. Wade and I were blown away by the detail and the overall awesomeness of Jeremy’s strategy on choosing which merchant to work with at any given point. Download the Merchant Scorecard here. Wade and I will be using this document frequently forever! Let us know what you think.

The second half of the podcast is a surprise inspection. We discussed the pros and cons of the following new launches on ShareASale:

Velodyne Acoustics, Inc. – High EPC, should be a winner
Buckle That Belt – Greg is personally interested in belt buckles
Botach Tactical – Average sale is good but commission is low
Rack and Sack – No sales, small shop
Bike Shop Liquidators – 10,000 products but no Datafeed in the network?

We are actively looking for merchants and managers to interview for this podcast. If you are interested, please let us know.


The Affiliate Juice concept is hitting the road and will be live and in person at Affiliate Summit West in January. This is a preview of the panel with Greg Hoffman, Wade Tonkin and Jeremy Palmer. Unfortunately, Joe Magennis will be be at ASW so we thought this would be a great way to introduce the panelists to how the merchant reviews go.

We discussed several programs launched within the last 20 days on ShareASale and one from the network sponsored ad on the search page. Listen to this podcast to hear what we have to say about the following programs:

The gang seems complete now and we are pumped to review merchants programs live in Vegas. Please let us know if you plan to attend.


Please Vote for Our ASW12 Session

by admin October 11, 2011

TweetIf you love this podcast, then you’ll love when we do it live at Affiliate Summit West. Please vote for “Does your affiliate program have the juice”. Joe will not be able to make it to ASW12 so we have Wade Tonkin and Jeremy Palmer taking his place. Wade has been on this podcast with […]

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Affiliate Juice Podcast #30 Baseball Express

by joe October 6, 2011

TweetJoe and Greg finally snagged a new merchant to talk with on Affiliate Juice. Today we spoke with Stephanie Nelson from Baseball Express. Greg is still mourning the end of the season for the Tampa Bay Rays but it was good to talk baseball one more time this year. Baseball Express is on ShareASale, CJ […]

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Affiliate Juice Podcast #29 LeftLane Sports

by joe September 8, 2011

TweetChad Waite is an affiliate network rep for Avantlink but he’s also the affiliate manager for LeftLane Sports. Greg stumbled upon a screencast produced by Chad teaching affiliates how to better utilize the Avantlink network and Joe agreed he would be a great addition to the podcast for this week. The unique promotions from LeftLane […]

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Affiliate Juice Podcast #28 Baseball Rampage & AC Lens with Bob Drumm

by joe August 18, 2011

TweetIf you heard Greg talk with an affiliate about Baseball Rampage last week on the Affiliate Voices Podcast, then you’ll understand why we are talking with Bob Drumm this week on Affiliate Juice. Bob is the affiliate manager for Baseball Rampage/Softball Rampage and the much bigger program of ACLens. Bob is a veteran of the […]

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Affiliate Juice Podcast #27 – Surprise Inspection II Followup

by joe July 21, 2011

Tweet Joe and Greg go back to revisit the surprise inspection from April and were amazed at the accuracy of the analysis. Those that looked hopeless, are still hopeless and those that looked like they had potential are either showing progress or have busted out of the gate and hit full stride. If you didn’t […]

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