Affiliate Juice Podcast Episode 4: Cleatskins Review

by joe on October 29, 2010

We are a week behind since Greg was dead tired from the red eye flight back from ThinkTank10 last week. Our fourth installment of Affiliate Juice is an interview with Stephanie Robbins, an OPM whom manages the account in ShareASale. Stephanie submitted her program for review a few weeks back and Joe and Greg both feel Cleatskins has the “Juice” to be promoted to top performers in the network.

Cleatskins are a revolutionary accessory designed to slip over cleated footwear. They meet the needs of today’s sports-minded family who regularly engage in soccer, football, golf and other outdoor sports. Cleatskins are easy to slip on and have the following benefits: Prevents slips; Saves time; Protects cleats; Protects carpets and floors.

Affiliate Benefits:
Commission Rate = competitive 8%
Average order size = $38
Generous 45 day action referral time
Broad target audience with expendable income from golfers to parents
Free shipping and taxes on all orders
Exclusive coupons for affiliates
No restrictions on search engine marketing
Unique product with a great selling point
Great variety in colors and sizes
Excellent customer service

Point of Discussion. Stephanie and Greg discussed the auto-approval of affiliates in the Cleatskins program. Stephanie and several other OPMs set programs in ShareASale on auto-approve because they believe affiliates need to have instant access if they are in the mindset to promote that merchant right at that moment. They check new affiliates later to make sure they are a good fit. If they are not, they decline the affiliate or communicate further to understand how the merchant will be promoted. Greg’s position is proactively keeping out unwanted affiliates. He sweep programs every morning and afternoon. If applications come in during daylight hours, they usually get approved within minutes. Merchants have different standards and rules and as an OPM he feels it’s easier to be cautious than reactive.

We would love to hear your opinion on this topic. Tell us what you think of auto-approval versus manual approval.

Here is the Cleatskins Affiliate video we discussed during the podcast:

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